Introduction
This blog is going to demonstrate the last pattern of web 2.0 which is Lightweight Models & Cost-Effective Scalability. As global human beings are involved into an Internet era, large companies will participate in this unprecedented dispute with some complex web services. However, for instance, the success reason of web is that hypertext theory has been overthrown, RSS has become perhaps the single most widely deployed web service because of its simplicity, while the complex corporate web services stacks have yet to achieve wide deployment. Google Maps is another great example, which can provide a map searching service for customers, and also can be simply applied by those program masters, as it is using AJAX.(O’Reilly,2005, page 4)
Chinese “ebay”
I would like to talk about Lightweight Models & Cost-Effective Scalability with one special modern, which is called TaoBao(TB). It is a platform for consumers to consumers trading on Internet, and it provides a business to consumers e-commerce service. The main function of TB is product e-retail, which is the largest auction platform in China, which has been set up by Alibaba in 2003. Before it was set up, ebay came to China and guided Chinese people to a new world which is shopping online. As ebay has occupied the major markets in China, it is hard for other enterprises trying to invest in this new field. However, TB achieved success, because it has a great model. The reason of why TB achieved success is that TB focuses on the markets in Jiangzhe area in China, which are requiring a great amount of pressure with the costs and sales of products. Fortunately, e-commercial is the best solution for those enterprises, TB just meets the requirements.(TaoBao, 2012)
The success steps of TB
1.TB built a basic e-commercial ecosphere. This activity attracts more than 1 million network sellers, who are interested in those business processes.
2.TB has combined with Alibaba, which is the biggest Internet advertising trading platform. Therefore, they can promote themselves to widely potential customers.
3. In the world record association, TB was selected to be the Chinese biggest e-commerce sites.
the Future of TB
TB are going to take measures to bring a new individual e-commercial times, which can allow every individuals can publish their own shop, and sale their own products. The theme of society will be brought into a new field which is people first theory.
In conclusion
As I have mentioned above, TB is a typical company, which has been set up from a small model. As it has followed the rules of Lightweight Models, which are creating more with less cost, and easier to start to set up personal online shops, and can build a scale easily.
This is the link of Taobao, when you are free, you can have a look.
References:
O’Reilly, T. (2005). What is web 2.0. Retrieved from: http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=4
TaoBao. (2012). TaoBao. Retrieved from: http://baike.baidu.com/view/1590.htm#8
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